by stacey jackson
December 29, 2023
The campaign promotes fitness confidence through marketing, philanthropy, and New Year’s Eve performance.
Grammy Award winner Megan Thee Stallion has partnered with Planet Fitness as the new face of the brand’s “Judgement Free Zone” campaign. As “Mother Fitness,” she aims to break down barriers that intimidate people at traditional gyms, such as unrealistic beauty standards and high membership fees.
The partnership will unite music and wellness in an integrated marketing campaign that spans advertising, augmented reality filters, charity merchandise and custom workout plans through the free Planet Fitness app, according to a press release. Megan provides inspiring routines that focus on building confidence.
The Spotlight ad features Megan as a superhero who breaks through the gym’s bad vibes. Supporting her “Judgement Free Zone” By channeling her energy, she creates a welcoming atmosphere for all her levels of fitness. This collaboration combines Megan’s influential voice, creative spirit, and passion for health with Planet Her Fitness’ mission to provide her intimate fitness space at an affordable price.
“Working out is such an important part of my daily routine, so this partnership with Planet Fitness truly embodies my personal values,” Meg said. She wants to encourage self-care so everyone can “reach new heights in 2024 and continue to grow into the best version of yourself.”
The partnership also includes the launch of an exclusive, limited edition product line, with proceeds going to the Pete & Thomas Foundation, founded by Meg to support underserved groups. will be done. Items include a sweatshirt that says “Big Fitness Energy for Everyone (-ody-ody),” a bucket hat and water bottle marked “Real Hot Girl Fit,” and a sticker sheet.
Planet Fitness returns as Times Square New Year’s Eve Sponsor and Megan will be the first performer of the new year to take to the Planet Fitness stage at this year’s “Dick Clark’s Rockin’ Eve with Ryan Seacrest 2024” becomes. “Megan Thee Stallion celebrates all the values of Planet Fitness through her dedication to physical and mental health and her powerful message of body positivity,” said Jamie Medeiros, PF Chief Brand Officer. I will…” he said.
Together, they aim to break down fitness barriers, support everyone on their fitness journey, and channel greater fitness energy.
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