zurich – Creative Supply, a Zurich-based creative consulting firm specializing in the hospitality industry, has launched its flagship Hospitality Concepts to provide hospitality executives and property owners with the tools and mindset to launch and successfully launch a hospitality concept. We are pleased to announce the release of the second edition of our handbook. This handbook is available for free download from the Creative Supply website.
The Hospitality Concepts Handbook is the result of ten years of consulting and education in the hospitality industry by Creative Supply. This is the first and only publication that brings together strategy, operations, and marketing to create hospitality concepts.
The entry of luxury brands into the hospitality market (Jaeger-LeCoultre Café, Gucci Osteria), the impact of technology on customer experience (Citizen M, Boost Bar), the rise of smart collaboration (Swiss x Milo, On Running x Flex Office) ) and other major trends. Famous restaurants (Nusr-Et, Dj Khaled) are featured throughout the handbook. In total, more than 110 brands from around the world, ranging from hotels to restaurants, retail stores and office spaces, are featured, and special case studies of projects realized by Creative His Supply are also included.
For years, we have worked with and trained property owners and hospitality executives to create unique brands and guest experiences. This handbook shares all our latest knowledge and experience, with the ambition to create a new global standard for hospitality concept development. Youri Sawerschel, Founder and Chief Creative Officer, Creative Supply
This publication presents an updated version of the Hospitality Concept Blueprint, a proprietary framework developed by Creative Supply and taught at leading universities such as EHL Hospitality Business School, ESSEC Paris and HEC Paris. The Hospitality Concept Blueprint identifies the eight fundamental building blocks behind a successful hospitality concept: storytelling, space design, customer delivery, brand identity, team and culture, community activation, communication channels, and partner eco. system).
Suitable for independent and global brands alike, the Hospitality Concept Handbook provides many practical tips for overcoming the challenges of creating, launching and operating a hospitality concept. A series of exclusive webinars, events and workshops will be held in 2024 to coincide with the launch of the Hospitality Concepts Handbook.
About the handbook author
Youri Sawerschel is the founder and chief creative officer of Creative Supply. Required for his creative thinking skills, Youri has worked on projects focused on creating, launching and managing brands in Europe, China and the Middle East. He has worked with a variety of brands including Kempinski Hotels, UBS, EPFL and Mondelēz. Youri is also the author of dozens of articles on brand strategy, storytelling and entrepreneurship, and is a lecturer at HEC Paris, EHL Hospitality Business School, and ESSEC Business School in Paris. Youri is a graduate of the Geneva School of Decorative Arts and holds a bachelor’s degree from the EHL Hospitality Business School (where Young was also a co-founder of the Hotelier Summit).
About Creative Supply
Founded in 2015, Creative Supply is a full-service creative consultancy that designs brands, experiences, and campaigns with strategic thinking and a human touch. Creative Supply is trusted by some of the world’s most forward-thinking leaders, including UBS, ABB, Kempinski, EPFL, LVMH, Mondelēz, Marriott, ProtonMail, Swiss Arbitration, Vienna House, and FlexOffice. Creative Supply’s projects and publications are regularly cited by reputable industry news sources such as Frame, The Wall Street Journal, Monocle, Hospitality Net, Le Figaro, The Economist, and The Telegraph. Creative Supply also helps thousands of branding, digital, and marketing enthusiasts, from students to business owners, through lectures, seminars, conferences, and a free online learning hub.
Head of Branding and Strategy