- Aitana Bommatti, FC Barcelona soccer player and member of the Spanish national soccer team, will become BIMBO®️’s global brand ambassador.
- This agreement builds on BIMBO®️’s commitment as Global Partner of FC Barcelona and Main Partner of Women FC Barcelona, in addition to supporting young talent, promoting female talent, equity, nutrition and healthy lifestyles. It is intended to promote.
HORSHAM, Pa., Dec. 5, 2023 (Globe Newswire) — Grupo Bimbo, a leading global bakery and currently the global partner of FC Barcelona and the main partner of FC Barcelona Women’s, has announced the announced the addition of Aitana Bommati as a brand. Ambassador. FC Barcelona and Spanish national football team midfielder Bommatti has been named UEFA Women’s Player of the Year and Player of the Season for the 2022-2023 Champions League. She also won the Golden Ball and was named the best player of the 2023 Women’s World Cup, demonstrating her status as one of this year’s top players. In addition to these individual titles, Bonmati’s 2023 team achievements include the Women’s Champions League title, Women’s World Cup, F-League title, and overall victory in the Spanish Super Cup.
The agreement between Grupo Bimbo and Aitana Bommatti marks the start of the group, which was launched in 2022 with the aim of promoting gender equality and empowering women through sport, while emphasizing the importance of healthy living and nutrition. It builds on and strengthens the partnership between Bimbo and FC Barcelona.
In her role as brand ambassador, FC Barcelona’s number 14 will work with Grupo Bimbo to ensure women’s sport has the support and visibility it needs to succeed. Her work will also encourage children around the world to foster dreams of pursuing an increasingly diverse and inclusive world of sport.
Aitana takes her mother’s last name to give women an equal role in the family. Her values stand out on and off the field, and she enjoys volunteering with various organizations and dedicating some of her free time to promoting and empowering children’s love of soccer. We have strived to advocate for equality.
“I have always said that as a collective sport, individual achievements in football are the result of teamwork. I would like to thank Grupo Bimbo, who is known worldwide and has been in our lives at various times. I am delighted to be joining the company and am excited to take on the role.”As an Ambassador, I will help make sport and nutrition part of the daily lives of current and future generations. ” said Bonmati.
Victorious partnership: FC Barcelona and Groupe Bimbo
For one year, Grupo Bimbo has been the global partner of FC Barcelona and the main partner of Women’s FC Barcelona. This partnership enables GB to advance key aspects of its sustainability strategy globally, including a focus on equity, nutrition and healthy lifestyles.
Barça Women showed that sport can change the world. The team’s values, along with the level and style of play, have removed many prejudices and allowed the players to become inspirational role models for children around the world.
To date, the partnership between GB and FC Barcelona has facilitated several successful initiatives, including the launch of the “Campionas de Sueños” program in January 2023. The project, which is part of GB’s Good Neighbors programme, has supported over 1,100 of her female students from 17 soccer schools and 180 soccer schools. Serves as a lecturer in nine countries in Central America. We also provided official team uniforms and donated 368 soccer balls, 372 cones, 280 goals, and more than 1,000 uniforms to facilitate athlete training. Furthermore, in the “El Sueño Bimbo” project, a selected group of talented young Argentine female soccer players will live and train with members of FC Barcelona in pursuit of their dream of becoming professional soccer players. can do.
With initiatives like these, Grupo Bimbo continues to advance its work to foster a better world.
About Group Bimbo
Grupo Bimbo is a world leader in the bakery industry and a subsidiary in the snacks sector. The company has 216 bakeries and factories and more than 1,500 sales centers strategically located in 34 countries in America, Europe, Asia and Africa. Main product lines include mainstream breads, salty and sweet baked goods, cookies, cream-filled cakes, toasts, English muffins, bagels, tortillas, flatbreads, salty snacks and more. Grupo Bimbo manufactures over 9,000 products and has one of the world’s largest distribution networks with over 3.5 sales points, 56,000 routes and 145,000 employees. The Company’s shares trade on the Mexican Stock Exchange (BMV) under the ticker BIMBO and on the U.S. over-the-counter market under the ticker BMBOY through a Level 1 ADR program.
About Bimbo Bakeries USA
Bimbo Bakeries USA (BBU) is a leader in the baking industry and is known for its category-leading brands, innovative products, freshness and quality. Our team of 20,000 US employees operates his 60 manufacturing locations across the United States. With over 11,000 distribution channels, Arnold®, Artesano®, Ball Park®, Bimbo®, Boboli®, Brownberry®, Entenmann’s®, Little Bites®, Marinela®, Mrs Beards®, Oroweat®, Sara Lee®, Straumann® , Thomas®. Bimbo Bakeries USA is owned by Mexico’s Grupo Bimbo, SAB de CV, the world’s largest bakery company with operations in 34 countries.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e7d5d48a-8c26-4d00-8995-2b85ce7146f4.