I’m not going to walk you through a typical product lifecycle article here. They can be found in textbooks.
What we want to understand is not a particular company or product, but how and why technology has become so successful and a part of our daily lives.
Let’s talk about QR codes.
We chose QR because it is easy for most readers to understand its use and extensions. This also applies to similar observations regarding NFC RFID AI EVcar, etc.
A QR code (quick response code) is a type of two-dimensional matrix barcode invented in 1994 by the Japanese company Denso Wave for the labeling of automobile parts.
At the time QR codes were invented, they were not widely adopted because society lacked devices that could read information and connect to users. Since its invention, it has been used in industrial applications for many years until devices (mobiles) (apps) with cameras and QR code scanner functionality became widespread. It was in the 2010s that smartphones became popular with many apps.
Since then, retailers in the United States, China, India, Europe and elsewhere, especially those shopping online, have significantly adopted such technology for everything from scan-on-demand information to payments to in-store food ordering. I can see you there.
However, without push, pull, and a “cause,” this trend did not reach widespread adoption until today.
Online retailers are quickly discovering that using QR codes to connect users to their advertising and product information is easy and almost free, just by printing a QR code on a brochure or embedding it on a web page. There was a huge rush of products. All print and web content includes this QR call to action. China was an early adopter of QR, with all major online stores like Alibaba, Tencent, and Baidu doing this from the beginning. It quickly spread to train tickets, concert tickets, flyers, and almost all areas of life.
Similarly, US online platforms such as Snapchat, Spotify, Facebook, etc. are followed by social media like…