In the world of cuisine, the Michelin Guide is an unparalleled authority on the ratings of chefs and restaurants. Beyond public view, within the sacred space of the kitchen, a dedicated brigade dedicates countless hours to their craft, their aspirations and ambitions tied to the twinkling stars bestowed by their guides. It is a symbol of culinary prestige that elevates the ordinary into the extraordinary.
For more than 120 years, Michelin has guided discerning customers to gastronomic destinations that go beyond the norm. But now, in a bold move in keeping with its renowned culinary expertise, the Michelin Guide is expanding its discerning reach into the world of hotels.
Last week, the Michelin Guide made a groundbreaking announcement. Following its acquisition of Tablet Hotels in 2018, the Michelin Guide is launching a sleek hotel booking platform to rank hotels around the world. And starting in 2024, the best curation will be given keys instead of stars.
As with restaurants, selection criteria will become stricter. In this new endeavor, the Michelin Guide does more than just try to find us a place to rest our heads. Our aim is to redefine our concept of hospitality. It’s not just about a comfortable bed. It’s about an unforgettable experience. Fasten your seatbelts, because the authoritative guide is about to stir up the industry once again.
A team of 25 hotel inspectors, meticulously trained in Michelin techniques over a two-year period, has handpicked more than 5,000 hotels and accommodations across 120 countries, now on the new Michelin Hotels site. Published. “The hotels we choose on our platform are a selection of the best places to stay in the world, as ranked by our inspectors,” said Gwendal Poulennec, International Director of the Michelin Guide. “The fact that we pay for all our hotel reviews, just like we do for our restaurant reviews, means we remain completely independent and trusted. We work for travelers who are
In an industry increasingly saturated with information and hotels with little individuality, the Michelin Key may be the beacon of authenticity and individuality that has been missing, helping to restore the power to what really matters in hospitality. not. “We want to highlight the talent out there, the dedication to excellence and authenticity, the service, the sense of place,” Poulenec explains. “For example, did you know that the average traveler browses 10 different platforms to plan a vacation and it takes him at least 10 hours? The idea is that they want to be efficient and informed. It’s about helping them make decisions.”
In fact, hotels are ranked based on five core criteria that reflect the guide’s 100-year values. It is about quality as an independent destination, how it contributes to the local experience, high design and architecture that goes beyond mere aesthetics and character, character and authenticity, quality and consistency in terms of service, comfort, And always exceeds expectations. Finally, the value-to-experience ratio is also an important criterion.
As a one-stop shop, the Michelin Hotels platform and app allows travelers to already book hotels, read well-written and insightful reviews in several languages, and see restaurants near each hotel. , can bridge the gap between gourmets and travelers.
The Michelin Key will serve as a compass that will guide travelers to extraordinary experiences. “This is a guarantee that your trip will be exceptional,” enthuses the director. “And the difference is that when we step into the hotel world, we bring with us the same tradition of precision, insight, and the relentless pursuit of excellence as we do in restaurants.”