First of all. This new Genesis G90 is coming to Europe, but it will actually only be sold in Germany and Switzerland, and even then it will only be made to order. This feels like a fairly limited development for a car that the Korean company likes to call its flagship and “the epitome of elegance.” The G90 will be launched in South Korea in his July 2023, and we experienced its wide range of capabilities in Faro, Portugal, in a comfortable post-peak window of blue skies and empty roads.
Since its founding in 2015, Genesis has launched eight new models that combine traditional saloons and SUVs with innovative EVs. Separated from parent company Hyundai, the identity and formal language of the new brand is overseen by former Volkswagen Group design chief Luc Donckerwolke. The lineup includes the conventional-looking His G70 and its SUV sibling, the GV70, the fastback G80, and the excellent His GV60, which is currently the company’s only ground-up EV design in its fleet.
The Genesis G90 aims to beat them all with the regal scale and specs of a luxury hotel on wheels. In this respect, the G90 is more than just a Korean crack in the ‘F’ segment, the upper car class that includes the likes of the Mercedes S-Class, BMW 7 Series and Audi A8, and is an attempt to cover the whole thing. It can also compete with the likes of the Mercedes-Maybach, Bentley Flying Spur and Rolls-Royce Ghost.
Like all flagships, it’s a little conservative. Available in short-wheelbase and long-wheelbase models, Genesis has taken the unusual step of clearly distinguishing each model visually, changing the rear styling of the LWB to create a more proportional We made it accommodating the additional 190mm needed to actually extend the shift and rear seats.
The large winged Genesis grille and trademark twin horizontal headlights are more prominent than ever, and the clever design minimizes the number of panels needed to shape the elongated body. The G90 isn’t the most modern-looking car, with tapered shoulder lines and a rear deck reminiscent of oversized Americana from the late 1970s and early 1980s, but it has an undeniable presence.
The driver isn’t completely ignored (more on that later), but this is where the G90’s talent is concentrated. Inspired by the Korean concept of “seongnim,” or hospitality, this is a space where CEOs can leave Louboutins and churches to relax. Or, more likely, it will begin preparations for the next round of takeover negotiations.
To achieve all this, the G90 offers drivers a series of driver-specific options, allowing for gentle acceleration and braking, and an all-round pillow-soft ride that won’t spill your drink. It has effortless power, though not as much as some sporty rivals. And, rather surprisingly, all this is achieved by a conventional V6 engine, and it doesn’t even have a hybrid system. An electric G90 is probably a few years away, but is this new contender still a contender despite its lack of zero-emissions capabilities?
I’d venture to say that the payers in the back seat won’t notice or care. There’s active noise cancellation, massaging seats, a fragrance system, and even a “mood curator” that sets the lighting, scents, and music according to predefined wellness-inducing scenarios. It aims to evoke the calming atmosphere of a luxury hotel or spa, a bubble of carefully curated atmosphere that comes with a certain amount of wealth.
Genesis G90, the place to live, work and relax
Supporting this is a 23-speaker Bang & Olufsen audio system with a small tweeter that rises theatrically from the dash. Along with two large subwoofers that also double as roof-mounted speakers, these are all part of the creation of what the company calls “virtual venues,” which deliver the sound of major concert venues around the world, including Boston. We will digitally recreate his stage and sound. Symphony Hall.
Other nice touches include woodgrain trim that’s actually made from recycled newspaper. It doesn’t look as luxurious as it looks, and if you look closely, you can see traces of Hangul characters inside the grains. The reclining seat truly reclines all the way back, and the footrest drops from the passenger seat to create the ultimate in-car bed.
The front cockpit has a nice blend of buttons and screens, and although it feels more upmarket, there are (welcome) traces of Hyundai’s excellent HMI throughout. Most of the time, the driver is focused on keeping passengers calm, but when the situation and conditions permit, the G90 delivers strong performance.
Driving a huge modern premium luxury car tends to be a battle with physics and technology. All the engineering and dynamics wizardry is forgotten beneath a crowd of over-eager assistance systems, ready to (usually) tweak a wheel or slam on the brakes when you least expect it, making the car You will never know what the raw, unprocessed reaction will be. In fact, it will happen. ADAS (Automated Driving Assistance Systems) is not only commonplace in modern cars, but also legally required. Without the critical system clutch, a car would not receive a full five-star safety rating.
Fortunately, all of these intrusions are small details, even if they require this potentially deadly act of luddism to be buried deep in a settings menu and cannot be enabled with a simple button press. You can turn off the switch. Only when everything is unleashed can you truly understand how a car like the G90 actually handles. Rear-wheel steering reduces the monstrous feel of the 5.4-metre-long LWB, making it arguably too big for the graceful roads and sharp corners of Europe, but it also helps propel the G90 to outrageous speeds. It is possible to run with.
But all of this feels very contrary to the character of this car, which should be considered both a means of transportation and a space to live, work and relax. The innovation here may be slight, but the execution is faultless.
The Genesis G90 starts from 116,180 euros and is available to order now on request.Please register your interest Genesis.com