The Swoosh has emerged as a serious competitor to established fitness and wellness brands.Our latest initiative is a wellness tour across Europe
Nike has dominated the world of activewear as the largest supplier of sports shoes and apparel. But in recent months, the Beaverton, Oregon-based company has branched out beyond workout gear into fitness and wellness, launching the first-ever Nike His Well Festival in London.
The London event kicks off a ‘Festival of Movement and Mindfulness’ tour of European cities.
The first event in London, hosted by the new Nike Well Collective at Woolwich Works on March 2, 2024, will feature movement, mindfulness, The field of nutrition and recovery will be held. Fitness sessions and numerous workshops.
Tickets include admission to “Selected Waves,” which include a signature workout session, food tokens, and a Nike water bottle and tote bag. Dates and locations for the upcoming Nike Well Festival have not been announced, but those interested can see the upcoming lineup here.
just do it
Last summer, Nike introduced the Well Collective, an initiative that looks at wellness not just as athletic performance but also as mindfulness, nutrition, rest and connection. More than just a marketing campaign to capitalize on the booming wellness trend, the activewear company has added over 1,000 global fitness trainers to create comprehensive fitness content, programming and experiences, and meditation advocates. We leveraged academics, researchers, and medical experts, including Dr. Deepak Chopra, M.D., Ph.D. To provide reliable information to the population.
Nike also rebranded the Nike Live Store to Nike Well Collective, allowing consumers to purchase select products including yoga, HIIT, strength training and running apparel, shoes and accessories.
Reinforcing its commitment to wellness at the corporate level, the sportswear giant continues to close its offices around the world every year, giving employees a chance to recharge for the week. The initiative, dubbed “Well-Being Week,” began in 2021.
“As an employer and brand, our goal is to help every athlete become the best version of themselves,” Monique Matheson, Nike executive vice president and chief human resources officer, wrote on LinkedIn. There is. “This is one way we can help our team.”
The Swoosh launches fitness studio and strength training equipment
Nike aims to be “more than just the world’s leading sports brand” in its wellness efforts, while also focusing on in-person fitness studios and strength training equipment.
The company made moves last year, including partnering with FitLab to capitalize on the boutique and group fitness trend and opening Nike Studios. The brand first launched Nike Training Studios and Nike Running Studios across California, and will soon head to Austin, Texas, where it teases “See you soon” on Instagram.
Soon after, the activewear company introduced Nike Strength, a collection of strength training equipment featuring Nike-branded barbells, dumbbells, kettlebells, and a bench featuring Nike’s famous Swoosh logo, making it one of the top wellness trends of 2024. satisfied. The collection is available on the Nike Strength website as well as retailers such as Dick’s Sporting Goods and Scheels.