Planet Fitness plans to tackle “blackmail and high prices” in a new partnership with Grammy-winning rap artist Megan Thee Stallion, which it dubs her “Mother Fitness,” according to a new press release.
“Music plays a huge role in any fitness routine, which is why Planet Fitness is dedicated to breaking down fitness barriers and helping everyone focus on their fitness journey in a ‘judgment-free’ way, and managing their fitness. We’re excited to partner with Megan Thee Stallion so we can focus on our work. Big Fitness Energy,” Planet Fitness Chief Brand Officer Jamie Medeiros said in his press release. “Through her dedication to physical and mental health and her powerful message of body positivity, Megan Thee Stallion celebrates all of Planet Fitness’ values, which are… She is a great partner for our brand.”
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The partnership includes ads, commercial spots, AR filters, and a free in-app Planet Fitness workout inspired by the Houston rapper himself. The collaboration also includes a limited-edition clothing line that includes bucket hats, crewneck sweatshirts, a water bottle emblazoned with “Real Hot Girl Fit,” and a sticker sheet.
All proceeds from the products will be donated to the Pete & Thomas Foundation, a nonprofit organization founded by Megan Thee Stallion. “We are focused on uplifting and supporting women, children, seniors, and underserved communities in Houston, Texas, and beyond.” Contributing to the world through education, housing, health, and wellness. ”
The company also announced a limited-time offer from December 30th to January 12th with just $0.24 off and “no commitment” on gym memberships.
The high-profile partnership with Planet Fitness comes as the company’s stock price plummeted by 16% in September after Chris Rondeau was unexpectedly fired as CEO of the fitness franchise. This comes after the index hit its lowest level in more than three years.
It’s no big surprise that Planet Fitness chose to partner with Megan Thee Stallion, who has expanded her health and fitness advocacy in recent years. Two years ago, the rapper launched a vlog series on YouTube called “Hottie Bootcamp,” in which he revealed that he was on a body transformation journey that included cutting out junk food and working on a workout routine with the help of a personal trainer. Ta.
The rapper has recently been documenting his workout routines on TikTok, revealing that he hits the gym twice a day in his latest workout post, which has so far garnered 2.5 million followers on the platform. It has been viewed more than once.
Planet Fitness and Megan Thee Stallion’s partnership will be on full display at this year’s “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2024,” with the rapper taking to the Planet Fitness stage in Times Square. This will be his first performance.
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