T-Mobile is adding a new app to manage some new benefits and services. Over the past few weeks, the company has begun transitioning from T-Mobile Tuesdays promotions to a new app called T Life that aims to offer additional perks along with account management features such as controlling your home internet. .
On Tuesday, the carrier introduced another new program aiming to increase awareness of the Switch with the introduction of Magenta Status, a new program that provides additional benefits to all of the carrier’s customers .
New benefits starting to roll out on February 13th include Silver status and 15% off at Hilton hotels, the ability to get 25% off tickets to select Live Nation shows, and monthly discounts on select movies through Atom Tickets. This includes the ability to get $5 movie tickets and more. (February’s feature is the new movie “Bob Marley: One Love.”) We also added the ability to return electric cars at Hertz and gasoline cars at Dollar without refilling.
To avail any of the benefits, you will need to initiate a reservation and reservation through the T Life app, which will authenticate you and direct you to the respective service to complete your purchase.
“If you look at what’s going on, not just in the wireless industry, but in every industry, companies seem to be scaling back their loyalty programs,” said Mike Katz, president of marketing, strategy and product at T-Mobile. he told CNET. He particularly blames AT&T for ending its AT&T Thanks loyalty program and Verizon for cutting benefits like the Disney bundle from its latest wireless plans.
“I feel like this trend has always been there, but it’s getting worse, where customers have to be loyal to the company first before they can be loyal to the company. I think that’s wrong.”
Magenta status is available to all T-Mobile customers, regardless of plan or service. T-Mobile Tuesdays will continue alongside the new program, and Katz said the new service “doubles down on T-Mobile Tuesdays’ idea of having deals from your favorite brands every day, every day.” ” stated that it is a thing.
Over the next few months, the company aims to turn T Life into a centralized app for managing all T-Mobile related activities. Previously, the carrier had several different apps for T-Mobile Tuesdays, account management, and home internet services, but already he has T-Mobile Tuesdays and home internet management available for T-Mobile Tuesdays, account management, and home internet services. has moved to.
In the first half of this year, the new app will include account management features and the ability for new customers to test drive the network through the Network Pass program, Katz said.
As for raising awareness of the new program, Katz teased that the company will have a “big spot with a bunch of friends” during this weekend’s Super Bowl to show off its latest moves.
“These perks are so great that everyone wants to participate,” he teases. “So people are willing to put themselves out there.”